![]() In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019. And the Hypercasual publishers definitely deserve theirs after doubling the market size through unrivaled pace, innovation, and optimization. But one thing is for sure, we are giving credit where credit is due. So why are right this time around? Well, that will be up to you to decide. And don’t get us wrong, we at Deconstructor of Fun have written multiple posts detailing why the end is near only to be proven wrong by a massive margin. ![]() ![]() ![]() One of the most popular things during the past three years has been predicting the end of Hypercasual business model.
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